Sensitive Choice

What is Sensitive Choice? 

Sensitive Choice is a health-focused initiative by the National Asthma Council Australia. It helps shoppers easily identify products that are safer for people with asthma and allergies; just look for the blue butterfly symbol on packaging. Products with this symbol have been carefully reviewed and approved by medical experts to ensure they offer genuine benefits for respiratory health.

Why it matters 

Asthma affects over 2.8 million, or 11% of Australians, and many people also suffer from allergies like hay fever. Everyday items like bedding can trigger symptoms if they contain allergens such as dust mites. Sensitive Choice–approved products are designed to reduce these risks, making them a smart choice for families, especially those with children or anyone with respiratory sensitivities.

Our Commitment

Jaspa Herington has proudly partnered with Sensitive Choice since 2010, offering a wide range of approved products including pillows, quilts, toppers, and underlays. These items are treated with anti-microbial technologies like Ultra-Fresh® or HealthGuard®, which help reduce allergens such as dust mites and mould, making your sleep environment cleaner and healthier.

What to Look For In-Store

When shopping, look for Jaspa Herington products with the blue butterfly logo. This symbol means the item has passed strict testing and is recognized as asthma and allergy-aware. Whether you're buying for yourself or a loved one, choosing Sensitive Choice approved bedding is a simple way to support better breathing and a more restful sleep.